Industry: education, university
Project: Point Loma Nazarene University is uniquely situated, being on a finger of land stretching into the Pacific Ocean. Their way of life and learning is both adventurous and classical, a balance of tradition and exploration. The task at hand was a total re-brand, new identity, logo, graphics, standards and marketing materials.
Role: I was heavily involved as a lead designer on this project. The chosen logo was my design, refined in tandem with Cristina Schuett. I was creative director over the main brochure promotional piece and created designs as well art directed photoshoots. The graphic system and brochure design was created as a team with Raychel Powell.
Support: Cristina Schuett (design and art direction), Raychel Powell (design and art direction), Pati Martinez (copy writing), Marcus Emerson (photography)