Industry: Oil & Gas

Project: Precision Frac is a supplier of high quality products in the oil and gas industry that are designed to minimize waste. Taking an existing logo, I was tasked with creating a brand, brochure and materials for a brand launch event. The event was a smashing success, and later that year Forbes recognized Precision Frac as one of "America's Most Promising Companies."

Role: I cast a vision to showcase the Precision Frac products as elite, high-tech pieces of equipment, with an edge of swagger. I worked with photographers to capture the proper amount of "epic," and then in the designs I dialed up the "awesome," working in lasers, brushed steel and carbon fiber.   

Firm: SIGNALcsk

Support: Jon Buchner (photography), Jon Collins (photography, motion graphics)