Industry: coworking, childcare, food & beverage
Project: Lodgic Everyday Community is a new kind of space that seamlessly integrates coworking, childcare, a cafe and a restaurant. It’s a space that’s meant to empower flexible, working families, single parents and small businesses.
Role: I was involved in early stages helping to set direction for the concept, developing style cues and setting direction for visuals. I helped to creative direct the identities including final designs for all the brands, supported design on the brochure, and have been involved in almost every aspect of the design process in reviews, writing copy and brainstorming. Together with the SIGNAL team, we helped lead a large team of architects, interior designers, food and beverage consultants and more.
Firm: SIGNALcsk, Cheryl Farr, Chief Brand Officer
Support: Cristina Schuett (design and art direction), Raychel Powell (design and art direction), Amanda Dennelly (identity design), Abby Wilson (copywriting)